10-hour masterclass on WordPress Blogging and SEO, specially tailored for you

By the end of this course, you'll be equipped with the knowledge and tools to launch your own WordPress blog, establish a strong personal brand, and implement essential SEO techniques for optimal blog performance. 

Training Objective: 

By the end of this course, students will be able to: 

• Launch a WordPress blog that reflects their personal brand. 
• Grasp essential SEO techniques for optimizing their blog's visibility and reach. 

DAY 1 

Session 1 - Saturday, 03 Sept, 2023 (10.30am - 1.30pm) 

WordPress Part 1 

• Introduction to WordPress Blogging 
  • Importance of personal branding for MBA & BBA students. 
  • Overview of the WordPress platform. 
• Setting Up a WordPress Blog 
  • Domain selection and registration. 
  • Hosting selection and WordPress installation. 

Session 2 - Saturday, 03 Sept, 2023 (2pm - 3.30pm) 

WordPress Part 2 

• Designing Your Blog 
  • Theme selection and customization. 
  • Essential plugins for blog functionality. 
• Content Creation & Blogging Best Practices 
  • Identifying your niche and target audience. 
  • Effective content creation and multimedia integration. 

DAY 2 

Session 3 - Sunday, 04 Sept, 2023 (10.30am - 1.30pm)
SEO Part 1

• Introduction to SEO 
  • Understanding the significance of SEO for bloggers. 
  • Overview of search engine algorithms. 
• Keyword Research 
  • Exploring keyword research tools and techniques. 
  • Understanding keyword intent and types. 

 

Session 4 - Sunday, 04 Sept, 2023 (6pm - 8.30pm)
SEO Part 2

• On-Page SEO 
  • Optimizing title tags, meta descriptions, and headers. 
  • Image optimization and URL structuring. 
• Technical SEO 
  • Implementing XML sitemaps, robots.txt, and site security. 
  • Optimizing site speed for better user experience. 
• Off-Page SEO 
  • Developing effective backlink strategies and leveraging guest posting.
  • Integrating social media for enhanced reach. 
• Open Q&A Session (30 mins): 
  • Addressing participants' questions and concerns. 

Join this intensive and interactive masterclass to gain practical skills that will set you apart in the digital landscape. Equip yourself with the tools needed to succeed in WordPress blogging and SEO, and embark on a journey towards building a strong online presence. 

Date: Saturday, 03 Sept - Sunday, 04 Sept, 2023 Location: Online (Virtual Sessions)